Car Shows: Your Road to New Collector Business

Porsche and other classic cars on display at Canada car show.

Three ways to work your local auto events

Finding and engaging with these enthusiasts takes less effort than you might think. In fact, here are three proven ways to prospect for new collector business at events throughout the year:

  1. On foot. New to the scene? Taking a few laps around the event will give you the perfect opportunity to talk cars with owners and admirers alike.
  2. In a booth.

    Set up an inviting space at your next event. You can connect with your local Hagerty Territory Manager to get all the materials you’ll need. 


    Don’t just stand around behind a table. Make your booth a home base but be sure to walk around and explore the show. Want to schedule a virtual or in-person chat with a Hagerty territory manager before your event? 

    Email our team to request a meeting or to learn more about how Hagerty can help.

  3. In your own lot.

    Draw prospects to you and create loyalty with existing clients by inviting them (and their cars) to your parking lot for a cars & coffee meetup. Seal the deal with free donuts and coffee and you’ll have no shortage of attendees.

Not sure where to find a gathering? Searching for Canadian events on MotorsportsReg is a good start. Leveraging social media is another way to find events closer to home.

If you’re interested in owners of a particular make, model, or segment, consider joining a car club or an online forum. Another pro-tip: do your research before popping in. For example, Porsche enthusiasts are very particular about the brand’s pronunciation (it’s Por-shuhh).

Brushing up on your collector car knowledge in advance gives you the best chance to make a solid first impression.

We’re here to help with fine-tuning

There’s nothing more fulfilling – and no better way to build a sales pipeline – than connecting with enthusiasts. Collector car lovers are more likely to own commercial businesses, boats, second homes, and other high-value assets that need additional specialty coverage.

Once you establish yourself as an expert, it’s much easier to move beyond the garage and protect other valuable assets. As we like to say, the garage is the front door to the rest of the home.

Find more information by visiting the Hagerty Broker Business Centre. Take a spin through our products and grab our latest broker resources. You can also call us at 888-349-7834 or live chat at to talk values and coverage.

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